NLP - The Good and the Bad

NLP - The Good and the Bad!

It's unfortunate but understandable that NLP does not enjoy a solid level of respect in Australia. Unfortunate, because NLP truly provides a rich array of tools and techniques for more effective communication, increased personal and professional performance, including far more effective strategies across a whole range of business activities.

And it's understandable, because NLP has become littered with gurus and scam artists and the plain deluded, offering overnight miracle solutions, and polluting training with new-age hocus pocus, totally unproven by scientific research.

It's no wonder that business especially is so skeptical of its benefits and that many psychologists mock and deride it.

Although we are the first NLP research and training organisation in Western Australia, we no longer publicly advertise or involve ourselves in open public programs because we wish to distance ourselves from NLP as it is presented commercially, and to champion far higher-quality training and application of its principles and processes.

We recognise that NLP alone does not provide expertise to achieve success, and all of our programs are strongly based on skills and knowledge in fields as diverse as family therapy, QA and TQM, marketing and financial management. It is only when skillfully applied to an area of expertise that NLP gives advantage to the professional.

NLP can also be useful in self development, and for enhancing communication in all relationships. However used manipulatively, or without personal insight, it can devastate relationships rather than improve them. Likewise, where the participant is not psychologically or emotionally-equipped to study and work with unconscious processing, NLP can even be dangerous to the individual, especially where the person is without proper professional support.

However a quality NLP training program certainly does provide enormous advantage to the professional, whether in the clinical, corporate, performance or sporting arenas. On our medical and self-help sites, we do not promote any clinician who has not undertaken at least practitioner certification training with a reputable trainer, so crucial are NLP skills to the success of any treatment program.

New! NLP Certification Manual! With Forum Support! This step-by-step manual exceeds international standards for NLP Training and includes cutting-edge advanced Ericksonian Hypnosis (BSFF) and clinically-proven NeuroStim!

Click on the Book image to learn more about this very affordable training package!